• FMCG: WINNING THE COMMERCIAL BATTLE IN EMERGING MARKETS

  • A CASE FOR CHANGE


The Book

A contemporary textbook — Print / ePub / iOs / Android — to accompany courses.
We’ve created an awesome book, the perfect solution if you’re looking for winning FMCG commercial planning and execution.
Principles and tools of the world’s best commercial teams. We don’t make mistakes, we make magic!

PRINT

classic textbook

Case 4 Change is available as a printed textbook.

DIGITAL

eBooks

Case 4 Change textbook comes to life best on Android or iOS.
We’re still working on the final touches, though.
Click here to get a glimpse of the digital version.

»We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.«

»Someone’s sitting in the shade today because someone planted a tree a long time ago.«

»A business that makes nothing but money is a poor business.«

A Case 4 Change is the perfect solution for you.

Don’t waste any more time!

ABOUT US

We are enthusiasts who enjoy our work.
We strive for perfection.

Ingo Bernhardt

Ingo Bernhardt

Commercial Expert

Ingo Bernhardt has over 25 years experience. He has worked in local, regional and global roles for consumer good companies like Mars, Nestlé or Coca-Cola. He has worked in more than 35 countries, ranging from developing and emerging markets to economies like Japan, the U.S. and many EU markets. He has conducted training to over 1,000 senior professionals.


CONTACT

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