A contemporary textbook — Print / ePub / iOs / Android — to accompany courses.
We’ve created an awesome book, the perfect solution if you’re looking for winning FMCG commercial planning and execution.
Principles and tools of the world’s best commercial teams. We don’t make mistakes, we make magic!
Case 4 Change is available as a printed textbook.
Case 4 Change textbook comes to life best on Android or iOS.
We’re still working on the final touches, though.
Click here to get a glimpse of the digital version.
»We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.«
»Someone’s sitting in the shade today because someone planted a tree a long time ago.«
»A business that makes nothing but money is a poor business.«